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Blank Canvas Cosmetics

New Beauty Deal is Looking Good for Built For Growth Digital

New Beauty Deal is Looking Good for Built For Growth Digital

Built For Growth Digital has landed a new deal to provide a new ecommerce site for Blank Canvas Cosmetics, an award-winning cosmetics and brush brand with customers ranging from makeup novices to makeup fanatics.

The deal will see the beauty brand use BFG Digital’s digital marketing consultancy services as well as the IRP ecommerce platform– both of which are hoped will significantly increase sales to the lucrative Canadian and Australian markets. With more than 150 styles of brush tools to choose from, including an extensive range of natural and vegan friendly fibers, Blank Canvas has a cult following from beauty ambassadors, make-up artists, top influencers and has a social media presence of more than 320,000.

Founder and CEO, Una Tynan who established the company in 2011 said,“We have a loyal customer base in Ireland, the UK and US, but with the help of Built For Growth Digital we want to increase our share of the global make-up market. We know it’s competitive, but by using IRP’s features such as linked products, promotions engine and country specific messaging, alongside BFG Digital’s sales growth and conversion strategies we are now in a much better position to target international shoppers.”

Built For Growth Digital has worked with some of the most profitable online companies in the UK and Ireland and the IRP platform, which BFG Digital’s clients use has transacted more than £1 billion in online sales for retailers, distributors and manufacturers.

Leanne Blair, Principle Account Manager for Built For Growth Digital said, “Our consultancy team specialises in sales growth strategies and optimising ecommerce sites to trade internationally, and this, along with our ability to use specific marketing channels to highlight Blank Canvas’ product ranges, gives us confidence that we can increase sales globally. Having the right product, technology and insights thanks to the IRP platform and a robust sales strategy is key to long-term success and Blank Canvas has all these elements and more.”

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