Our Success

Blank Canvas Cosmetics

New Beauty Deal is Looking Good for Built For Growth Digital

Built For Growth Digital has landed a new deal to provide a new ecommerce site for Blank Canvas Cosmetics, an award-winning cosmetics and brush brand with customers ranging from makeup novices to makeup fanatics.

The deal will see the beauty brand use BFG Digital’s digital marketing consultancy services as well as the IRP ecommerce platform– both of which are hoped will significantly increase sales to the lucrative Canadian and Australian markets. With more than 150 styles of brush tools to choose from, including an extensive range of natural and vegan friendly fibers, Blank Canvas has a cult following from beauty ambassadors, make-up artists, top influencers and has a social media presence of more than 320,000.

Founder and CEO, Una Tynan who established the company in 2011 said,“We have a loyal customer base in Ireland, the UK and US, but with the help of Built For Growth Digital we want to increase our share of the global make-up market. We know it’s competitive, but by using IRP’s features such as linked products, promotions engine and country specific messaging, alongside BFG Digital’s sales growth and conversion strategies we are now in a much better position to target international shoppers.”

Built For Growth Digital has worked with some of the most profitable online companies in the UK and Ireland and the IRP platform, which BFG Digital’s clients use has transacted more than £1 billion in online sales for retailers, distributors and manufacturers.

Leanne Blair, Principle Account Manager for Built For Growth Digital said, “Our consultancy team specialises in sales growth strategies and optimising ecommerce sites to trade internationally, and this, along with our ability to use specific marketing channels to highlight Blank Canvas’ product ranges, gives us confidence that we can increase sales globally. Having the right product, technology and insights thanks to the IRP platform and a robust sales strategy is key to long-term success and Blank Canvas has all these elements and more.”

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"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."

Jonathan McCann -
Owner, Jonzara,
Jonzara.com

"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

Nathan Hyde
Director, Camping World
www.campingworld.co.uk

"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."

Raymond Wallace
IT Manager, Belleek Group
www.belleek.com

"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."

Donna McCullough
Marketing Manager, Jané UK
www.jane-uk.com

"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Export Technologies have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

David Burleigh
Director, Fishing Tackle and Bait
www.fishingtackleandbait.co.uk

"The team at Built For Growth Digital have played a big part in putting our business where it is today. Their knowledge is amazing, and it’s always great to tap into their insights and experience. We’ve seen online sales growing year on year, to the point where they’re now overtaking our bricks and mortar retail store."

Alan McMurray
Owner, Total Hockey
www.total-hockey.com