Established in 1994, DV8 is a fashion company with over 40 High street stores. Its highly secure website stocks over 100 men’s, women’s and now boys clothing and footwear brands including Jack Wills, Superdry, 11 Degrees, New Balance and GUESS.
Traditionally with a customer base predominately from the UK and Ireland,
since moving to the IRP ecommerce platform the company is able to sell internationally and thanks to the platform’s in-built tracking and insights, DV8 can dig deeper to find out which are the top-selling brands in which country.
Since moving in 2018, DV8 has gained a lot of support from Built For Growth Digital through its use of consultancy services and the IRP platform. The BFG Digtial team listened to DV8’s needs, clarified ways of working, created easy tasks in areas they needed support in and delivered successfully on their business goals.
BFG Digital’s expertise working across a range of ecommerce brands has been invaluable to DV8 by sharing insights, smarter ways of working, hints and tips and what is working well for other major fashion brands.
Regularly communicating with BFG Digital’s Account Manager through phone calls
and meetings has meant he is like an extra member of the DV8 team, one that
gives honest feedback to help improve sales and customer engagement. His
advice on creating specific marketing campaigns around key dates, segmenting
customers to ensure they get information relevant to them and always thinking ahead to what’s coming next, has increased sales year-on-year and helped DV8 create a focused sales strategy going forward.
The IRP platform and IRP App is also proving useful by highlighting best-selling brands, top selling countries and techniques of capitalising on these insights through the platform and tailored graphics and bespoke landing pages on DV8’s own ecommerce site.
"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."
"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."
"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."
"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."
"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Export Technologies have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."
"The team at Built For Growth Digital have played a big part in putting our business where it is today. Their knowledge is amazing, and it’s always great to tap into their insights and experience. We’ve seen online sales growing year on year, to the point where they’re now overtaking our bricks and mortar retail store."