IRP Platform | Powering Faster, More Agile eCommerce | BFG Digital

IRP Platform

Powering faster, more agile ecommerce

The total ecommerce solution

Ready to take your online sales success to the next level? As a certified reseller of the IRP Commerce Platform, Built For Growth Digital are working with the intelligent multi-channel ecommerce platform that’s powering some of the UK and Ireland’s most dynamic retail business.

Sell to the World

Are your online sales already flourishing in home markets? We’ll help you exploit global opportunities with our IRP ecommerce platform’s international currency, language and localisation features – helping you scale smoothly to embrace new sales territories.

Reaching Every Customer

It’s a dynamic, multi-channel world. We’ll help give your ecommerce site a consistently rich, engaging user experience on shoppers’ computers and mobile devices. And we’ll maintain an equally satisfying experience for customers buying through Google, Bing, Facebook and Affiliate programmes, comparison sites and other leading marketplaces like Amazon and eBay.

Safe, Secure and Inviting

It’s all about peace of mind. State-of-the-art security built right into the fully managed ecommerce platform that’s PCI level 1 compliant. So you don’t have to worry about external threats to the integrity of your business, or spend precious time snarled up in regulatory red tape.

Intelligent Insights

So how are you doing? Smart analytics leverages cutting-edge AI techniques – offering deep, actionable insights into real customer behaviours and benchmarking your website’s performance against peers and competitors with forensic accuracy.

Faster, more agile ecommerce deployment

We’ll build, integrate and host your website and ecommerce services on our award-winning IRP platform.
Its unique power and flexibility gives you all the benefits of an enterprise-grade ecommerce platform, without the slow, capital-intensive burden of hand-coding a brand new website from scratch. Absolutely everything’s taken care of, including design and hosting, stock management and integration with EPOS, payment and CRM/ERP systems. What’s more, we’ll keep customers contented with a smooth, fuss-free migration to your new online store.

Driving loyalty & retention

Persuade customers to spend more, feel loved and stay loyal with our automatic email remarketing suite. We’ll add sparkle to customer engagement with live chat support and AI-driven contextual prompts that transform shopping into a richer, more rewarding experience.


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See what success looks like

"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."

Jonathan McCann -
Owner, Jonzara,

"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

Nathan Hyde
Director, Camping World

"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."

Raymond Wallace
IT Manager, Belleek Group

"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."

Donna McCullough
Marketing Manager, Johnston Prams

"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Built For Growth Digital have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

David Burleigh
Director, Fishing Tackle and Bait

"Our journey with Built for Growth has been nothing but positive. We’re still in the exciting growth phase and we’re reaching countries we never thought imaginable. From Growth Consultancy to Design and Digital Marketing, the team at Built for Growth have a holistic expertise you wouldn’t find anywhere else"

Adele Bradley
Marketing Manager, Park Electrical Services