Samuel Johnston | Partnership with Built for Growth Digital

Our Success – Samuel Johnston

Samuel Johnson

Samuel Johnston is one of the world’s largest nursery retailers

Samuel Johnston is one of the world’s largest nursery retailers. Established in 1936

this multichannel business sells brands such as iCandy, Jane, Silver Cross, and Venicci through its boutique showroom in greater Belfast and to international customers online.

The company has been working with Built For Growth Digital for 8 years. Throughout this time, it has been heavily involved with BFG Digital’s consultancy services, which have according to Communications and Marketing Manager, Donna McCullough, “been wonderful.”

She is particularly impressed with the fact that BFG Digital’s team are “very proactive, sales driven, and keen to offer advice on what can be made better.” According to Donna, Export has propelled Samuel Johnston into becoming a serious global player and one of the world’s largest nursery retailers.
It has done this by using a mix of consultancy services including Google PPC, social media strategies and presenting Samuel Johnston as a world-class ecommerce site that customers can trust and feel confident when purchasing from it.

One service that has worked especially well for Samuel Johnston is Affiliate Marketing. With BFG Digital’s management and guidance, using the affiliate network has increased awareness for Samuel Johnston’s nursery brands globally and seen overall sales increase by 49% YOY.

Over the next 5 years Donna McCullough feels confident that with BFG Digital’s continued marketing and planning support, Samuel Johnston can continue to stay focused and grow. She would recommend BFG Digital to other retailers based on the work the consultancy team does on strategy and planning, by providing excellent sales advice on how to drive the business forward.

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"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."

Jonathan McCann -
Owner, Jonzara,

"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

Nathan Hyde
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"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."

Raymond Wallace
IT Manager, Belleek Group

"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."

Donna McCullough
Marketing Manager, Johnston Prams

"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Built For Growth Digital have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

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"Our journey with Built for Growth has been nothing but positive. We’re still in the exciting growth phase and we’re reaching countries we never thought imaginable. From Growth Consultancy to Design and Digital Marketing, the team at Built for Growth have a holistic expertise you wouldn’t find anywhere else"

Adele Bradley
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