Our Success – Samuel Johnston

Samuel Johnson

Samuel Johnston is one of the world’s largest nursery retailers

Samuel Johnston is one of the world’s largest nursery retailers. Established in 1936

this multichannel business sells brands such as iCandy, Jane, Silver Cross, and Venicci through its boutique showroom in greater Belfast and to international customers online.

The company has been working with Built For Growth Digital for 8 years. Throughout this time, it has been heavily involved with BFG Digital’s consultancy services, which have according to Communications and Marketing Manager, Donna McCullough, “been wonderful.”

She is particularly impressed with the fact that BFG Digital’s team are “very proactive, sales driven, and keen to offer advice on what can be made better.” According to Donna, Export has propelled Samuel Johnston into becoming a serious global player and one of the world’s largest nursery retailers.
It has done this by using a mix of consultancy services including Google PPC, social media strategies and presenting Samuel Johnston as a world-class ecommerce site that customers can trust and feel confident when purchasing from it.

One service that has worked especially well for Samuel Johnston is Affiliate Marketing. With BFG Digital’s management and guidance, using the affiliate network has increased awareness for Samuel Johnston’s nursery brands globally and seen overall sales increase by 49% YOY.

Over the next 5 years Donna McCullough feels confident that with BFG Digital’s continued marketing and planning support, Samuel Johnston can continue to stay focused and grow. She would recommend BFG Digital to other retailers based on the work the consultancy team does on strategy and planning, by providing excellent sales advice on how to drive the business forward.

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"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

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Donna McCullough
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"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Built For Growth Digital have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

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