Father’s Day is Fast Approaching

Father’s Day is fast approaching! This year it will be Sunday 21st June and is particularly important for all online retailers as shops in the UK by and large will still be in lockdown on these dates.
Whether you are selling survival gear, consumer electronics, sporting goods, clothing, accessories, home items or alcohol there are plenty of ways you can increase your online sales in the lead up to this gifting event.

Idea 1: Gift them an eVoucher

With many of us away locked indoors it might be hard to decide what to get them. Why not give your customers the option to purchase an eVoucher which can be used at a later date. It improves short term cash flow and is guaranteed business.

Idea 2: Run a Gifting Multi-buy (Cheapest Free) or Buy X Get Y For £

Based on historical client data we know multi-buy promotions work particularly well in key gifting periods. This is especially true in health & beauty and sport where there are complementary products that are commonly bought together. Examples of promos include:
  • Get an HDMI cable for only £1 with any TV purchased
  • Get a set of Titeleist golf balls with every golf club purchase
  • 3 for 2 on men’s grooming accessories
  • 2 for £x on men’s t-shirts/shirts

Idea 3: Run a Men’s or ‘Make Dad’s Day’ Event

Many retailers compete for sales around key gifting periods so consider running a dedicated father’s day event focusing on specific categories such as men’s clothing to boost incremental revenue in this period. A few industry ideas:
  • Save 20% On All Men’s Clothing & Accessories With Code: DAD
  • Treat Dad With A Free £20 Gift Card When You Spend £100 Or More On Site
  • Celebrate Dad with Free Personalisation on All Products


  • Run the event in conjunction with other promotions and marketing so as not to distract from core products and ranges but complement ongoing activity.
  • Offer free express shipping closer to Father’s Day with tracking to offer peace of mind to customers waiting on deliveries.
  • Tell a story – Father’s Day is all about celebrating dad. Telling a story through your marketing is more likely to connect with your customers and result in conversions. E.g. For the DIY Dad, For the Netflix & Binge Dad. Creating personas with lifestyle imagery is a great way to capture audiences.
  • Build a gift guide – often customers need inspiration when it comes to gifting. Take inspiration from sites such as Not On the High Street who have split the gifting by category and even have ‘First Father’s Day Gifts‘ for new dads.
  • Take an Alternative Angle – often Father’s Day campaigns can be quite generic. Why not use the opportunity to link in with a charity & donate, coincide your marketing with Pride month, or partner with local businesses for a giveaway e.g Win A Galgorm Spa Escape for 2.
  • Run a social media giveaway – everyone loves something for nothing & especially during these strange times it’s good to spread a little joy. Why not set daily giveaways for online eVouchers every day in the week running up to Father’s Day or run an extra special draw like the Cool FM Cash Call which gets a lot of attention.
  • Remember traditional print & media – if you have a particularly strong offer, remember to place ads in local advertisers, national papers, bus stops, radio and tv (where budgets allow).
  • Use Countdown Timers & Scarcity Messages – using urgency messaging & running limited stock offers is a sure fire way of attracting new customers and converting. Try adding a countdown timer to your emails and running flash promotions to keep customers coming back for more. Remember, it is popular products that drive traffic, not clearance lines that haven’t sold this season.

If you want to find out more about how to improve your Marketing Campaign tailored for Father’s Day get in touch for a consultation. We’d love to help you share in this success.

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