Paid Search (PPC)

What is Paid Search?

Paid Search, also known as Pay Per Click Advertising, places digital ads on search engine results pages and leverages demographic data, user intent, and advanced bidding strategies. This includes various ad formats like Text ads, Shopping Ads, Display Advertising, and Remarketing. 

At Built for Growth, our team of Google Pay Per Click experts specialises in creating budget-friendly campaigns designed to attract high-intent users, ultimately boosting both traffic and conversions to your website.

Google Partner

Our consistent dedication to PPC excellence has consistently secured us the esteemed Google Partner designation year after year.

Upholding Google’s stringent criteria, we continuously strive to sustain this recognition while actively propelling our clients’ digital expansion through meticulously crafted PPC campaigns.

Working With US

At Built For Growth, our team of Google Pay Per Click (PPC) experts is dedicated to developing and executing campaigns that propel your business towards growth and scalability. Specialising in highly targeted campaigns, we ensure every ad served is impactful in driving traffic and increasing conversions to your website. As a Google Premier Partner Agency, we rank in the top 3% of PPC agencies in the UK. With Built For Growth, you can have confidence that your digital marketing is being managed by one of the UK’s best agencies.

Early Rider Case Study

Revenue Increase of 164%
ROAS Increase of 200%
Revenue Increase of 164%

Early Rider wanted to increase its revenue and ROAS through digital marketing and to enhance brand awareness of its products via a mix of paid digital channels.

Our Approach

Our approach is rooted in transparency, empowering you with the insights needed to make informed decisions about your business. We prioritise data-driven strategies, leveraging comprehensive monthly reports that break down key metrics in an easy-to-understand manner. This transparency enables us to continually refine and optimise your campaigns, maximising results and ROI.


Central to our methodology is a deep understanding of your business objectives. We recognise that every business is unique, with its own set of goals and targets. That’s why we take the time to understand your specific needs and objectives, allowing us to tailor our PPC efforts precisely to your requirements.

Our Process

Our process begins with a thorough assessment of your business goals and target audience. We conduct in-depth research to identify the most relevant keywords, demographics, and user behaviours to target with our campaigns. Armed with this insight, we develop customised strategies designed to reach and engage your ideal customers effectively.


Throughout the campaign lifecycle, we continuously monitor performance metrics and make data-driven adjustments to optimise results. Whether it’s refining ad copy, adjusting bidding strategies, or targeting new audience segments, we remain agile in our approach to ensure your campaigns deliver maximum impact.


In essence, our mission is simple: to help your business thrive in the digital landscape. By combining expertise, transparency, and a client-centric approach, we’re committed to delivering PPC campaigns that drive tangible results and fuel your growth trajectory.

Ann's Cottage Case Study

845% Overall Revenue Growth
170% Increase in ROAS
10x Growth in PPC Revenue

After trading online for 10 years, by 2017, Ann’s Cottage was struggling to reach its potential in eCommerce-enabled sales performance.

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