We often hear the words ‘Social Media Marketing’ and immediately associate them with paid campaigns and advertising tools, but what if we told you that it’s not ALWAYS about the money! Prioritising Organic Social Media and utilising the variety of features on your non-paid channels can help to build a strong foundation for your business, it’s the perfect opportunity to explore your brand’s voice and creativity!
Check out our TOP 5 tips for maximising your organic reach on Social Media:
- Don’t make your posts predictable – Try to vary your social media content, as eye-catching and brilliant as your graphics may be, your followers won’t want to see a post advertising your new product or service on their feed for the third time that week. Instead for a change, you could consider sharing more informative content that your followers would be interested in and would also attract a wider audience, for example, ‘Top Instagram Story Hacks’ or ‘Top Trends this Summer’ ect.
Promoting your company doesn’t always have to involve pleading with your followers to visit your website or follow your social channels, a great way of showing off your work could also involve showcasing customer reviews/testimonials or using customer images/photos, in addition to using your own photos.
Variation is key!
- Engage With Your Followers
You may have come across social media accounts similar to yours that have accumulated thousands of followers and think ‘How have they gained that many followers and I haven’t? What am I doing wrong?’
You will usually find that as well as a large ‘follower’ count, the account will also have a substantial ‘following’ count.
By following others and interacting with your online community, you’re also increasing your visibility. By doing this, you significantly increase your organic reach by leaving your mark on relevant posts. Users participating on the same post are likely to see your handle and potentially visit your profile – 64% of consumers want brands to connect with them.
Make the first move! Most followers won’t interact with your profiles unless you do first. Schedule time each week dedicated to following and engaging with new accounts, as well as interacting with your current followers. Whether this involves commenting, liking, or even sharing their posts – the more the merrier!
- Post consistently
Consistency is essential when it comes to maximising your organic reach on social media. You often hear ‘Don’t post too often!’ as well as ‘Post more frequently’ and I’m sure you’re thinking ‘How can I find a balance?!’ Remember, quality over quantity!
As important as it is to post regularly, it’s also important to post at the right time. Your ideal posting times will depend on your target audience and their social media viewing habits.
Using the analytics feature within each social channel, find out when your audience is most active, and craft your post schedule accordingly so that it will drive maximum exposure.
- Make use of Instagram videos/reels on social channels
When asking users their favourite form of content from brands is on social media, video is usually the clear winner, generating more user engagement than photos.
As well as showcasing your product/service through video, it could also be used to tell the brands story or to introduce the team behind your company. This would allow followers/customers to connect with your business on a more personal level.
- Caption creativity
Creativity is key when it comes to captions. A well-crafted caption with a clear message will help to capture your audience’s attention, and in return make a significant impact on your social media results.
Make use of attention-grabbing phrases and emojis, long paragraphs upon paragraphs will only encourage the user to scroll past!
And don’t forget hashtags! Try to stay away from using very broad and general hashtags, with there being 86 million posts under #business, it is very unlikely that hashtags being used by that many will generate much attention towards your post.
When you use super-specific, less popular hashtags in your captions they will most likely be seen by a lot fewer people, but usually these are the people who are looking for something related to your product or service.
Whilst we know that paid efforts will help to spread awareness of your brand, organic efforts are essential in helping to further connect you with your audience – and the rest is history!
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