Ardmore Group Invests in Bonfire, Dublin Creative Agency
Ardmore Group UK and Ireland Expands All-Island Capability with Strategic Investment in Dublin’s Bonfire Agency
Ardmore Group has acquired a strategic stake in Bonfire, the award-winning Dublin-based creative agency, establishing the only all-island agency proposition in the Irish market.
The investment gives Ardmore Group a dedicated creative team in Ireland, combining the Group’s established presence in Northern Ireland with Bonfire’s acclaimed creative and effectiveness reputation in the Republic of Ireland. The partnership offers clients seamless access to advertising and communications expertise across the entire island.
In support of this strategic investment, Ardmore has secured new offices at 22 Ely Place in Dublin and is actively recruiting significant new talent to strengthen its Irish offering. The response from media owners across the island of Ireland has been overwhelmingly positive.
Bonfire, founded by Ian Doherty and Seán Hynes in 2005, continues to operate as an independent Irish agency brand under Seán’s leadership.
Connected to 90+ independent partner agencies across 50 countries through Worldwide Partner Inc. Ardmore Group can now offer even more creative, strategic and media talent than any other agency in Ireland.
“The dedication to award-winning, effective creative work shown by the team at Bonfire over the years was what drew us to them. This partnership means Ardmore Group now offers the only truly all-Ireland agency on the market—seamlessly serving clients from Belfast to Dublin and beyond,”
said John Keane, Chairman and CEO, Ardmore Group.
“Everyone at Bonfire is really excited about the news, which allows us to keep the momentum going on our recent growth. Working with partners who share our values while gaining access to scale and specialist resources across the island is exactly what our clients need,”
said Seán Hynes, Co-founder and Creative Director, Bonfire.
About Ardmore Group
Ardmore Group is a micro-network of connected marketing skills including Ardmore, Built for Growth Digital, LK Communications, Confluence Consulting and now Bonfire. We unlock Creative Advantage for clients through Experience, Data, Insight and Global Connections.
(l-r) Sean Hynes (Bonfire), Miriam Moertl (Ardmore) and John Keane (Ardmore).
