Answers to the questions we hear most from retailers, manufacturers and distributors about working with Built For Growth Digital.
Built For Growth Digital (BFG Digital) is a multi award-winning, full-stack eCommerce agency that has been driving international online sales growth since 2000. We work as an extension of your team, combining performance marketing, Shopify site builds, SEO, email marketing, conversion-led design and growth consultancy to help retailers, manufacturers and distributors scale sustainably online.
We’ve been helping businesses grow online for over 25 years, since our roots as Export Technologies in 2000. In that time we’ve generated more than £2 billion in client online sales, supporting brands to sell into 170 countries across 30 currencies. We’ve also picked up multiple industry awards, including eCommerce Project of the Year and recognition in the Deloitte Technology Fast 50.
Our main office is in Holywood, Co Down, Northern Ireland, with a second office in Dublin, Ireland. That said, most of our client relationships are run remotely, so location is never a barrier to working with us — we support clients across the UK, Ireland and internationally.
Yes. BFG Digital is part of the Ardmore Group, which also includes Ardmore (advertising), LK Communications (PR), Confluence Consulting and Bonfire. This means we can draw on wider brand, communications and consultancy expertise whenever a project calls for it.
Our mission is to deliver your creative advantage — fuelled by data, insight, world-class tech and collaboration to address our clients’ brand challenges. We are a micro-network of communications professionals collaborating to push boundaries for brands, with more depth than single-discipline agencies but without the complications and headaches of a multi-agency roster. Ardmore Group’s services include:
We work with a mix of ambitious small and medium-sized businesses through to larger enterprise retailers, manufacturers and distributors. What matters more than size is a shared appetite for sustainable, profitable online growth — our client portfolio includes recognisable brands such as Stila, Nails Inc, Sheeran Guitars and Belleek Pottery.
We offer a full-stack suite of eCommerce services: performance marketing (PPC and paid social), Shopify site builds and replatforming, search engine optimisation, email marketing, conversion-led design, affiliate marketing and growth consultancy. We can deliver these individually or as an integrated growth programme, depending on what your business needs.
Shopify is our core platform of choice for site builds and replatforming, thanks to its scalability for international eCommerce. If you’re on a different platform or considering a migration, get in touch and we can talk through the best approach for your business.
International growth is at the heart of what we do — it’s the reason the agency exists. We have direct experience helping brands sell into 170 countries, across 30 currencies and multiple languages and payment methods, so if global expansion is on your roadmap, this is very much our specialism.
Both. Some clients come to us for a defined project, such as a Shopify rebuild or an SEO audit and fix, while others work with us on an ongoing retainer basis across performance marketing, email and growth consultancy. We’ll shape the engagement around your goals rather than fitting you into a fixed package.
We offer a free eCommerce audit to prospective clients as a no-obligation way to identify quick wins and longer-term opportunities across your site, marketing and conversion performance. It’s a useful first step whether or not you decide to work with us afterwards. Book yours here.
The easiest way to start is to book an intro call with our team. We’ll use that conversation to understand your goals, current challenges and what “growth” looks like for you, then recommend the right next step — whether that’s a free audit, a specific project, or a broader growth plan.
After your intro call, we’ll dig into your data, site and current marketing performance to build a clear picture of where the opportunities are. From there we agree scope, timelines and success metrics before kicking off, so everyone is aligned from day one.
Yes. We describe ourselves as an extension of your team, not a traditional vendor, which means you’ll have direct access to the people working on your account rather than being routed through account management layers.
We agree clear, commercial KPIs at the start of every engagement — typically tied to revenue, profitability and customer loyalty rather than vanity metrics — and report against them on a regular cadence so you always know how your investment is performing.
Costs vary depending on the scope of work — whether that’s a single Shopify build, an ongoing performance marketing retainer, or a full growth programme. Rather than publish generic pricing, we tailor a proposal to your goals and budget after an initial conversation, so you only pay for what will genuinely move the needle.
Results depend on your starting point and market, but our track record includes helping clients scale into international markets and generate over £2 billion in combined online sales. You can see examples of the outcomes we’ve delivered for brands like Stila, Nails Inc and Belleek Pottery in our case studies.
Yes — visit our case studies page to see detailed examples of how we’ve helped clients across retail and eCommerce grow their online revenue. We’re also happy to share relevant references directly during an intro call.
You can email us at Sales@bfgdigital.com, call us on +44 28 9457 4818, or use the contact form on our website. You can also book a meeting directly with our team via the scheduling link on our contact page.
Our head office is at Ardmore House, Pavilions, 20-30 Kinnegar Drive, Holywood, Co Down, Northern Ireland, BT18 9JQ. We also have an office at 22 Ely Place, Dublin, Ireland, D02 AH73.
The fastest way to speak with us is to book a meeting slot directly through our contact page, which lets you skip the wait and get straight into a conversation with our team at a time that suits you.