18x ROAS Agency Average

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. It’s a mutually beneficial partnership where the affiliate earns a commission for generating sales, leads, or traffic for the merchant’s products or services. We can use affiliate marketing to help you increase your revenue stream and grow your business, manage and facilitate the running of your program, and create promotional strategies that will make you stand out from your competitors.

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What are the benefits of an Affiliate Program?


Merchants only pay for actual sales or leads generated, making it a cost-effective marketing strategy

Expanded reach  

Affiliates can reach a wider audience through their marketing channels, helping merchants increase their brand visibility and customer base


Affiliates are motivated to perform well since their earnings depend on their marketing efforts and the resulting conversions

Diverse marketing channels  

Affiliates can leverage various marketing channels and techniques to promote products or services, including websites, blogs, social media, email marketing, and paid advertising

Jewellery Retailer Achieves 27% Increase in Sales with Affiliate Marketing Program

This site’s affiliate marketing sales were a huge success, resulting in a 27% increase in sales from August to December 2022 compared to the previous year. Here are a few specific results:

  1. Increased Sales: The site saw a significant increase in sales during the holiday season, driven in part by its affiliate marketing program. The program helped to attract new customers and increase repeat purchases from existing customers.
  2. Cost-Effective Marketing: The affiliate marketing program was a cost-effective way to reach a wider audience and drive sales.  Commissions are to affiliates when they generated a sale, so you are able to avoid the high upfront costs of traditional advertising methods.
  3. Maintained CPA %: Despite investing in additional placements over Black Friday, they were able to maintain their average CPA%. This helped to keep their marketing costs under control and ensure a healthy return on investment.
  4. Surprising Results: The results of the affiliate marketing program were surprising, given that their flagship physical store in Belfast was also seeing an increase in sales driven by the reopening of Primark across the road. This suggests that the affiliate marketing program was able to attract a distinct audience that was not shopping in the physical store.

Northern Ireland’s Leading Affiliate Marketing Agency

Luxury Irish brand Q1 sales up 99% YoY with Affiliate Marketing Program

Our proven track record speaks for itself. After launching the affiliate program in 2018 on the Webgains network, it quickly generated an average of 15% of total site revenue. As we continue to evolve the program, we have now migrated to one of the leading affiliate networks, Awin with tremendous success.

As a luxury brand, the client in question does not discount products regularly so their annual sales are highly anticipated. The Q1 2023 annual sale is a true testament to the success of our affiliate program, and we’re confident that with Built For Growth digital, your luxury jewellery brand can experience the same success.

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