5 Ways Affiliate Marketing can help grow your business... - BFG Digital

5 Ways Affiliate Marketing can help grow your business…

Affiliate marketing is a form of performance-based marketing whereby brands can tap into an extensive range of bloggers, influencers and content creators (also known as ‘affiliates’ or ‘publishers’) in order to promote products and services. 

By incentivising individuals or organisations to promote their products or services, companies and brands can leverage the influence and trust that affiliates have already established with their audience. The result of this? A win-win scenario where both the business and the affiliate benefit. The company gains a sale, and the affiliate earns a portion of the commission.

If you want to optimise your marketing efforts, understanding how to leverage affiliate marketing can be a game-changer for your success. Here are the top 5 ways affiliate marketing can help your business grow:

Traffic & Reach:

Getting traffic to your site can sometimes be challenging, but through affiliate marketing, acquiring new traffic becomes effortless. The affiliate’s own traffic will assist in pushing customers to your site. The best part about this is, there are no limitations. You would be able to receive traffic on a global scale and if you are looking to grow your business’ sales worldwide, affiliate marketing is the way to go as this leads to increased brand exposure and the potential to reach customers who may not have discovered your business otherwise.

Increased Revenue:

Affiliate marketing is a great tool for boosting sales and revenue. With the amount of traffic that can be sent to your site, and with the optimisation of your online business you would be able to increase your conversions. The trust and credibility that affiliates have with their own site users provide you with a higher chance of conversion by leveraging the affiliates’ promotional efforts of your products or services.


because this type of marketing model, allows you to only pay per conversion – it is essentially risk-free. You will have no upfront costs, and pay commission based on the actual conversion that was influenced by the affiliate. 

Improved SEO and online presence:

Affiliate Marketing can assist in the overall search engine optimisation (SEO) efforts of your website. As the affiliate links to your site (in order to send traffic to the desired location) it naturally improves your search engine rankings and organic traffic growth. And with better SEO, comes an increase in converting customers.

Data-driven insights:

When using affiliate marketing platforms, the data and analytics that you receive can help you maintain and plan marketing strategies by having a look at the behaviour of your target audience. This will assist with your future promotional efforts and help you decide on the best affiliate partnerships for your business. 

Overall, affiliate marketing can be a powerful strategy and a great conversion tool for businesses, offering increased reach, cost-effectiveness, improved sales, and access to valuable data. It is important to develop a well-planned affiliate program, establish strong partnerships, and continuously optimise your efforts to maximise the benefits of affiliate marketing for your business. 

We’re Built for Growth….ARE YOU?  Get in touch to find out more


Learn More

See what success looks like

"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."

Jonathan McCann -
Owner, Jonzara,

"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

Nathan Hyde
Director, Camping World

"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."

Raymond Wallace
IT Manager, Belleek Group

"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."

Donna McCullough
Marketing Manager, Johnston Prams

"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Built For Growth Digital have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

David Burleigh
Director, Fishing Tackle and Bait

"Our journey with Built for Growth has been nothing but positive. We’re still in the exciting growth phase and we’re reaching countries we never thought imaginable. From Growth Consultancy to Design and Digital Marketing, the team at Built for Growth have a holistic expertise you wouldn’t find anywhere else"

Adele Bradley
Marketing Manager, Park Electrical Services