Background
The story of Ann’s Cottage began in 1978 on Polzeath Beach in Cornwall, when a small village shop attached to a petrol station began selling and renting out surfboards and wetsuits to aspiring surfers.
Now 40 years on and with our help, Ann’s Cottage has become the UK’s number one surf lifestyle brand. There are 14 stores across the country and a hugely successful eCommerce business selling to thousands of customers in over 60 countries every year.
Our approach
With creaking technology infrastructure, digital marketing not delivering returns and the online customer experience not matching Ann’s Cottage’s unique in-store experience. It was time to embrace a new eCommerce platform, a new website, and a new digital marketing approach, managed in real time.
Our starting point was full audit of Ann’s Cottage commercial infrastructure to understand all the required custom integrations to ensure the switch of platform ran smoothly in terms of order management and maintaining stock levels etc. Extensive quality assurance was conducted prior to going live to ensure there were no unforeseen hurdles and the site went live without a hitch.
By improving customer UX Google generated traffic conversion to sales improved, this supported by affiliate marketing on blogs and reputable voucher sites kept the users coming back for more. Clever targeted strategic email planning was also used to help grow this side of the business at a low cost to re-engage with customers.
Managing the three channels in real time was a powerful success ingredient meaning that a unified cross-channel strategy could be established to maximise the volume of high-quality traffic being sent to the site.
“I wouldn’t hesitate to recommend BFG. From the top down, if you are a small, medium, or large business who want to develop digital marketing or grow further into different countries, BFG are the perfect company to work with. Built for Growth are the first company in 20 years of working in eCommerce that I honestly believe do offer the expertise and support you require to move your business forward.”
– Luke Fox, Ann’s Cottage eCommerce Director
Since Starting Work with Early Rider, they have seen:
✓ 9x Sales Growth
✓ 181% Conversion Rate Uplift
✓ 170% Increase in ROAS
✓ 10x Growth in PPC Revenue
