Background
Early Rider was founded in 2005 in a garden shed in the market town of Henley on Thames, 30 miles west of London.
The company designs and manufactures high-quality, lightweight balance bikes and kids’ bikes. Their bikes are made from sustainable materials and are designed to help children develop balance and coordination while they learn to ride.
Our approach
We identified Early Rider as an incredible business with enormous strengths which had not yet come close to its full online. To realise this potential the team developed a co-ordinated eCommerce strategy optimising all elements of the digital marketing mix.
We identified significant missed opportunities for PPC and social marketing to drive high-converting traffic and put in place tactics to increase return on ad spend across PPC and Paid Social channels, as well as optimising their email marketing to transferring this low-cost channel into a significant and powerful revenue driver.
Since commencing work with BFG, Early Rider not only experienced significant online sales growth but more importantly have also seen increased profitability.
“Since working with Built For Growth Digital we’ve seen significant improvements in our email and digital marketing performance, and the proof is in the results. We saw a huge increase in website traffic, leads and conversions, which made a massive difference to our business. Throughout our partnership, they have truly been an extension of our team, and this approach is what sets them apart from other agencies.”
– Andy Loveland, Founder & MD – Early Rider
Since Starting Work with Early Rider, they have seen:
✓ Sales in UK Treble
✓ Sales in US Quadruple
✓ 10x Sales Growth through Paid Social
✓ 14x Sales in Q4 Performance Growth in 2 years through PPC
