Essential vs Non-Essential Online Shopping
Obviously, it goes without saying that the NHS and the health of our global community comes first. Distribution of PPE equipment and social distancing are infinitely more important than the type of products and shopping experiences we may feel temporarily deprived of. Undeniably though, online shopping has a pivotal role to play. The balance between Essential vs Non-Essential in online shopping and eCommerce is becoming an increasingly important area.
It’s hard to see how online shopping won’t play a crucial role during the COVID-19 pandemic. Whilst the emphasis is often placed on essential goods and services at this time, the advice is clear. If you can operate your fulfilment centre safely, whilst respecting the recommended social distancing measures, then (on current guidance at least) it is in your interests to keep trading.
Aside from supermarkets, eCommerce remains at the epicentre of our retail economy. It will be difficult to envisage governments forcibly closing these operations as the effects would be crippling on an already floundering economy. Amazon clearly agree, recruiting 100,000 new distribution workers to keep up with the upward surge in orders they are currently experiencing. Will these orders all be for essential items? It seems unlikely.
Here are some simple examples of how the ‘non-essential’ still has an essential role to play in our lives.
With eCommerce, it’s possible to make the abnormal feel a little more normal, to add comfort, remind people we care and to instil hope that together, we will get through this. In these difficult times, that may not be essential, but it sure is important.
The essential vs non essential debate in online shopping and eCommerce will evolve and change over time. Just remember that if you run a successful online store, your customers see value in your products, your service and your business. That value does not vanish overnight. Take pride in what you do and know that in your own way, you are helping people through this.
Most importantly, follow government advice, ensure safe working practices and take care of each other.
Get in touch and find out how our eCommerce experts can help you through the challenges ahead and how we can help you realise your eCommerce potential today. We are here to help.
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