Instagram's new ‘Link’ sticker and it's benefits for SME's - BFG Digital

Instagram’s brand new ‘Link’ sticker for stories and how it will hugely benefit SME’s

Gone are the days of needing to be 10k rich in Instagram followers to be able to access their highly sought after ‘Swipe up’ feature, thanks to Instagram introducing a brand new inclusive feature that will allow ALL users to attach a link to their stories.

Instagram Stories have been hugely successful in encouraging people to use the app for longer periods of time, and the new links feature in particular has increased the average time spent on Instagram by approximately 10 minutes. Instagram believes that this feature will allow creators and businesses to reach more fans, engage their community and grow their reach. [Instagram, 2021]

 

Instagram New Story Link Feature

 

Introducing this feature to ALL accounts on Instagram could have a large impact on SME’s and their online sales success.

The benefits include:

  • No more ‘Link in bio!’ – I’m sure, like us, you’re sick of asking your followers to click on the link in your bio, especially when you only have the ability to add one clickable link to your profile at one time. Thanks to story links, it is now possible to embed links in your content, which means your followers won’t have to go too far to get to where you want them to be.

 

  • Driving traffic – Story links are a great way to guide your followers directly to your own website – A simple link can act as a portal to your online web store. People are extremely spontaneous when it comes to online shopping –  your followers could go from simply viewing your story to purchasing a product within a matter of minutes.  Story links also make it possible to lead users directly to a specific page or section of your website. For example an email list or newsletter registration page.

 

It’s easy and efficient – just what your audience will want!

 

  • We love data – Alongside this feature, you can also make use of Instagram’s insights, where you can find out how many users have tapped on your link stickers. This is very useful information which will indicate how well your stories are performing and whether they have been encouraging your followers to click on the link provided.

 

Instagram stories are used by 500 million users every day, and with the new link sticker story feature being more widely available than ‘swipe up’ ever was, the opportunities for your business are endless!

 

 

 

What about us? Get in touch.

Buying and selling online is no longer the future, it is the present. At Built for Growth, we have a demonstrable track record of helping bricks and mortar businesses realise their true potential online. With a wealth of experience in consultation, design, digital marketing and much more, we’re uniquely positioned to steer you to success your expectations.

We’d love to be a part of your journey.  If you’d like to find out more, get in touch for a free consultation.

We’re Built for Growth.  You should be too!

 

FIND OUT HOW WE CAN HELP

Learn More

See what success looks like

"With the launch of our new website, we needed to start again with our PPC campaigns to leave behind some of the bad habits that we’d developed. The Built For Growth team has been methodical in its approach, rolling out one campaign at a time to ensure it’s working successfully before moving onto the next. We have seen a great reduction in Cost-Per-Action from our paid channels. I would thoroughly recommend Built For Growth and their approach."

Jonathan McCann -
Owner, Jonzara,
Jonzara.com

"We had our first online order within a few hours and passed £1m+ turnover in just over a year, far exceeding our most optimistic expectations. We really like Built For Growth Digital’s straightforward business model, and their powerful platform is ultra-easy to use. We always find the team to be incredibly responsive and supportive – they’ve stayed close to us and really helped us to grow our business."

Nathan Hyde
Director, Camping World
www.campingworld.co.uk

"We’d never been totally satisfied working with other eCommerce companies, and when we took our own site in-house we were finding it a real challenge. Built For Growth Digital helped us build our beautiful new site, and they’ve also given us valuable guidance on ad words and Facebook marketing. Their team have been phenomenal – and the proof is in our online sales that have gone through the roof over the last two years."

Raymond Wallace
IT Manager, Belleek Group
www.belleek.com

"Built For Growth Digital have been providing an extremely proactive, hands-on service that’s helped take our businesses to the next level. They’re real experts in all aspects of ecommerce, with a creative and highly professional approach to marketing and brand building. Their consultancy has been key to helping us develop our website and make the most of the IRP platform. It’s brought structure to all aspects of our planning, and we look forward to continuing our work with them."

Donna McCullough
Marketing Manager, Jané UK
www.jane-uk.com

"We’re a full multi-channel retailer, with marketplace sales through Amazon and eBay representing a significant part of revenues alongside our own eCommerce site and physical store presence. Built For Growth Digital have helped us integrate our marketplace orders, stock control and returns, with everything linked through the IRP platform. In terms of the functionality on offer, they’re definitely at the top of their game."

David Burleigh
Director, Fishing Tackle and Bait
www.fishingtackleandbait.co.uk

"The team at Built For Growth Digital have played a big part in putting our business where it is today. Their knowledge is amazing, and it’s always great to tap into their insights and experience. We’ve seen online sales growing year on year, to the point where they’re now overtaking our bricks and mortar retail store."

Alan McMurray
Owner, Total Hockey
www.total-hockey.com

"Our journey with Built for Growth has been nothing but positive. We’re still in the exciting growth phase and we’re reaching countries we never thought imaginable. From Growth Consultancy to Design and Digital Marketing, the team at Built for Growth have a holistic expertise you wouldn’t find anywhere else"

Adele Bradley
Marketing Manager, Park Electrical Services