Instagram's new ‘Link’ sticker and it's benefits for SME's - BFG Digital

Instagram’s brand new ‘Link’ sticker for stories and how it will hugely benefit SME’s

Gone are the days of needing to be 10k rich in Instagram followers to be able to access their highly sought after ‘Swipe up’ feature, thanks to Instagram introducing a brand new inclusive feature that will allow ALL users to attach a link to their stories.

Instagram Stories have been hugely successful in encouraging people to use the app for longer periods of time, and the new links feature in particular has increased the average time spent on Instagram by approximately 10 minutes. Instagram believes that this feature will allow creators and businesses to reach more fans, engage their community and grow their reach. [Instagram, 2021]


Instagram New Story Link Feature


Introducing this feature to ALL accounts on Instagram could have a large impact on SME’s and their online sales success.

The benefits include:

  • No more ‘Link in bio!’ – I’m sure, like us, you’re sick of asking your followers to click on the link in your bio, especially when you only have the ability to add one clickable link to your profile at one time. Thanks to story links, it is now possible to embed links in your content, which means your followers won’t have to go too far to get to where you want them to be.


  • Driving traffic – Story links are a great way to guide your followers directly to your own website – A simple link can act as a portal to your online web store. People are extremely spontaneous when it comes to online shopping –  your followers could go from simply viewing your story to purchasing a product within a matter of minutes.  Story links also make it possible to lead users directly to a specific page or section of your website. For example an email list or newsletter registration page.


It’s easy and efficient – just what your audience will want!


  • We love data – Alongside this feature, you can also make use of Instagram’s insights, where you can find out how many users have tapped on your link stickers. This is very useful information which will indicate how well your stories are performing and whether they have been encouraging your followers to click on the link provided.


Instagram stories are used by 500 million users every day, and with the new link sticker story feature being more widely available than ‘swipe up’ ever was, the opportunities for your business are endless!




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Buying and selling online is no longer the future, it is the present. At Built for Growth, we have a demonstrable track record of helping bricks and mortar businesses realise their true potential online. With a wealth of experience in consultation, design, digital marketing and much more, we’re uniquely positioned to steer you to success your expectations.

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