As the fast-paced and ever-changing world of PPC advertising evolves, it can be difficult to work out which optimisations to focus on, and which changes are going to have a material effect on results. Between Google’s increasing emphasis on AI, the sometimes overly-simplistic advice from Google reps, and LinkedIn/PPC personalities promoting courses and how-to guides – it’s noisy out there. Thankfully for you, we’ve compiled an easy-to-follow – and practical – guide to improving your PPC campaigns. Our ‘PPC Mastery in Minutes’ article will walk you through strategies and tips that have led to measurable improvements in performance for our clients, so that you too can deliver tangible results and drive immediate improvements in your PPC campaigns. So buckle up, and get ready to take your PPC campaigns to the next level in minutes!
Shopping ads on Google drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads or Google Shopping campaigns. In addition, advertisers spend 80% of their budget on Shopping ads. Whilst this may have changed recently with the introduction of Performance Max campaigns, Shopping ads as an ad format still account for a significant portion of most advertiser’s PPC strategies, so ensuring maximum visibility and efficiency here is key.
That’s where CSS partners come in!
