A Shopify site refresh is ideal when the platform is working for your business but the storefront isn’t. We can improve your design, customer journey, mobile experience, functionality and conversion performance while keeping your existing Shopify setup.

A replatform is a bigger transformation. It involves moving your eCommerce operation from another platform to Shopify or Shopify Plus, including your products, customers, order data, integrations and other essential functionality.

At Built For Growth Digital, we look beyond simply rebuilding your website. With more than 25 years of eCommerce experience, we consider how the new platform supports your wider commercial goals, digital marketing and international growth.

We’ve also been recognised at the eCommerce Awards for Best eCommerce Replatform, so you’ll have an experienced eCommerce team guiding the project rather than simply a web development agency.

If your current platform is becoming expensive to maintain, difficult to develop, slow to change or is preventing your business from growing, it may be time to consider Shopify.

Common warning signs include:

• Increasing development and maintenance costs
• Poor mobile or checkout experiences
• Slow website performance
• Difficulty integrating new technology
• Limited international selling capabilities
• Too much reliance on developers for everyday changes
• A technology stack that has become unnecessarily complicated

We’ll assess your existing platform, technology, customer journey, integrations and growth ambitions before recommending a move.

We’re not interested in moving you to Shopify simply because we build Shopify websites. The business case has to make sense.

Protecting your business data is a fundamental part of any Shopify migration.

Before development begins, we’ll establish what needs to move from your existing platform. Depending on your setup, this could include products, variants, collections, customer records, historical orders, content, imagery and other important eCommerce data.

We’ll then plan how that information is migrated, validated and tested before launch.

We also consider URL structures and redirects as part of the migration process to help protect the search visibility and customer journeys you’ve already built.

For larger or more complex stores, we’ll establish the migration requirements during discovery rather than making assumptions about your existing technology.

Absolutely — but we’d first ask whether we should.

If your existing branding and customer experience are performing well, we can retain the elements that work and recreate them within Shopify while improving performance, usability and functionality.

If there’s an opportunity to improve conversion, however, we’ll recommend it.

Built For Growth Digital combines Shopify development with conversion-led design and more than two decades of eCommerce experience, so our objective isn’t simply to produce a beautiful website. We want to build a storefront that makes it easier for customers to discover products and ultimately buy them.

That’s an important distinction between designing a website and building an eCommerce business.

It depends on what we’re building.

A refresh of an existing Shopify store will generally be quicker than a full replatform involving complex product data, third-party integrations, bespoke functionality or international storefronts.

Before starting development, we’ll agree the project’s scope, milestones and launch plan with you.

For a larger Shopify or Shopify Plus replatform, this can include discovery, UX and design, development, integrations, data migration, testing, training and launch preparation.

We don’t believe in rushing a store live simply to meet an arbitrary deadline. We’ll build a realistic project plan around your business and commercial requirements.

Yes, and this is one of the areas where Built For Growth Digital is different from a traditional Shopify development agency.

We don’t just build eCommerce websites.

Our team can continue working with you across Shopify development, conversion optimisation, PPC, paid social, email marketing, affiliate marketing and wider eCommerce growth strategy.

That means the people improving your website can work alongside the people responsible for bringing customers to it and generating revenue.

For example, our work with Early Rider took a holistic approach across its eCommerce strategy and digital channels rather than treating each channel independently. BFG identified opportunities across PPC, paid social and email, with the wider objective of increasing revenue and profitability.

That’s the kind of relationship we’re looking to build: an extension of your eCommerce team, not just the agency that built your website.

Built For Growth Digital can manage your Shopify project from initial strategy through to launch and ongoing growth.

Depending on your requirements, this can include Shopify and Shopify Plus development, UX and conversion-led design, theme configuration and customisation, product and customer data migration, app integrations, third-party integrations, international eCommerce, testing, launch support and ongoing development. BFG’s existing Shopify material also emphasises its experience building, supporting and operating Shopify stores.

But our capabilities extend beyond the build.

As a full-stack eCommerce agency, we can also support your growth through PPC, paid social, email marketing, affiliate marketing and eCommerce consultancy.

That allows us to think about Shopify as part of your overall eCommerce growth strategy, rather than treating the website as a standalone project.

There’s no sensible one-size-fits-all price for a Shopify project.

A straightforward refresh of an existing Shopify store is very different from migrating a large international retailer with thousands of products, historical customer data, multiple markets and complex integrations.

The cost will therefore depend on factors including your current platform, design requirements, product catalogue, data migration, third-party integrations, bespoke functionality and international requirements.

We’ll first understand what you’re trying to achieve and what your existing technology looks like. From there, we’ll recommend an appropriate scope and provide a clear proposal.

Our focus is on building the right commercial solution for your business, rather than selling unnecessary functionality.

Yes. Built For Growth Digital can help businesses migrate from existing eCommerce platforms to Shopify or Shopify Plus.

A replatform involves much more than transferring products. We’ll consider your customer and order data, URL structure, content, integrations, apps, payment requirements, analytics and existing customer journeys before planning the migration.

Our team has experience across multiple eCommerce platforms, including Shopify, Shopify Plus and WooCommerce, which gives us useful perspective when assessing an existing technology stack.

The goal isn’t simply to reproduce your old website on Shopify. It’s to use the migration as an opportunity to create a faster, easier-to-manage and more scalable eCommerce operation.

Shopify Plus is designed for businesses that have outgrown the requirements of a standard Shopify setup or need greater capability to support scale and complexity.

It may be worth considering if you’re dealing with high sales volumes, international expansion, B2B eCommerce, complex integrations, multiple markets or more sophisticated operational requirements.

We’ll assess your requirements before recommending Shopify Plus. If standard Shopify can comfortably deliver what your business needs, we’ll tell you.

Our priority is choosing the Shopify solution that gives you the best platform for sustainable, profitable growth.

International eCommerce has been part of Built For Growth Digital’s DNA since the business began as Export Technologies in 2000.

We’ve since helped retailers, manufacturers and distributors generate more than £2 billion in online sales across 170 countries and 30 currencies.

We can help you consider the Shopify technology alongside the practical realities of international eCommerce, including markets, currencies, customer experience, digital marketing and international growth strategy.

So whether you’re taking your first steps outside your domestic market or managing an established international eCommerce operation, we’ll build your Shopify strategy around where you want the business to go next.

Because we understand what happens after your Shopify store goes live.

Built For Growth Digital has been helping businesses grow online since 2000. In that time, we’ve helped clients generate more than £2 billion in online sales across 170 countries and have won multiple eCommerce industry awards.

We’re also a full-stack eCommerce agency. Alongside Shopify development, our team works across performance marketing, email, conversion-led design, affiliate marketing and growth consultancy.

Our client results demonstrate that commercial focus. For example, BFG reports 845% overall revenue growth, a 170% increase in ROAS and 10x PPC revenue growth for Ann’s Cottage.

So our objective isn’t simply to deliver your new Shopify website.

It’s to build the platform—and the wider growth strategy—that helps you sell more.