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What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. It’s a mutually beneficial partnership where the affiliate earns a commission for generating sales, leads, or traffic for the merchant’s products or services. We can use affiliate marketing to help you increase your revenue stream and grow your business, manage and facilitate the running of your program, and create promotional strategies that will make you stand out from your competitors.

What are the benefits of an affiliate program:

  • Cost-effective: Merchants only pay for actual sales or leads generated, making it a cost-effective marketing strategy
  • Expanded reach: Affiliates can reach a wider audience through their marketing channels, helping merchants increase their brand visibility and customer base
  • Performance-based: Affiliates are motivated to perform well since their earnings depend on their marketing efforts and the resulting conversions
  • Diverse marketing channels: Affiliates can leverage various marketing channels and techniques to promote products or services, including websites, blogs, social media, email marketing, and paid advertising

Here’s how it typically works:


An affiliate is a person or a company that promotes products or services of another company through various marketing channels such as websites, blogs, social media, email, or advertisements.


The merchant is the company that owns the product or service and wants to increase sales and visibility. The merchant provides the affiliate with unique tracking links or codes to track the traffic and sales generated by the affiliate’s marketing efforts.


The consumer is the individual who clicks on the affiliate’s link or advertisement and makes a purchase or performs a desired action, such as signing up for a newsletter or filling out a form.


The affiliate earns a commission or a predetermined amount of money for each successful referral or action completed by the consumer. The commission structure varies depending on the affiliate program and can be based on a percentage of the sale, a fixed amount per conversion, or other criteria.

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