How to Get Higher ROI from Affiliate Marketing Campaigns
To find the best way to achieve a high return on investment (ROI) from affiliate marketing campaigns, it’s imperative to explore ways to drive growth and maximise revenue. Using a strategic approach, careful consideration of promotional types and consistent optimisation of the channel, these tips will help you boost your ROI and grow your business. […]
Shopify: Making Commerce Better for Everyone
What is Shopify? Shopify is a complete commerce platform that lets anyone start, manage, and grow a business. Since its launch in 2006, Shopify has processed $886+ billion in e-commerce sales. Shopify is known for its intuitive and user-friendly interface, making it accessible even for those without technical skills. The Importance of Design in […]
8 Ways to Maximise Affiliate Marketing Success for H2 2024
Looking to smash your affiliate and digital marketing goals for 2024. I’ve been doing some research and here’s what the experts are saying you need to be doing to set your brand up for an amazing Q3 & Q4 2024. 1. Utilise the AI tools available to you (everyone else is doing it) For me […]
Top 12 Shopify Apps for Fashion Retailers
Some of the most popular fashion and clothing brands are on Shopify. Gymshark, Chubbies, Victoria Beckham, Represent, Kith, and Arne all use Shopify to sell their clothes – most likely because they can constantly add new apps to improve their storefront. Where other website builders make it difficult to evolve, Shopify keeps it as easy […]
10 Proven Strategies to Boost Your Ecommerce Conversion Rates
In the world of ecommerce, driving traffic to your site is hugely important, however what happens when a customer lands on your site is of equal importance. Ecommerce site owners must ensure that the visitors that land on their site take action and convert to sales. Here a 10 proven strategies from BFG to boost […]
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6 Key Differences Between Affiliate Marketing & Influencer Marketing
Let’s explore the two popular digital marketing phenomena that have taken the online world by storm. One of the top questions we get asked is “What is the difference between affiliate marketing and influencer marketing?” and so, if you’re considering using affiliate marketing to promote your business, it’s important to understand the key differences between them. While […]
Navigating eCommerce Returns: Trends and Insights for UK Businesses
As the digital marketplace continues to evolve, eCommerce returns have become an increasingly hot topic. For businesses in the UK, understanding the dynamics of returns is crucial for maintaining customer satisfaction whilst protecting profitability. With Performance Marketing and sustainable eCommerce Growth at our core here at BFG Digital, we recognise the significance of staying ahead […]
Beyond Black Friday | The Case for a Month Long Shopping Celebration
Background In recent years, retailers have increasingly relied on the juggernaut that is Black Friday to drive sales and revenue. However, the traditional approach of concentrating all efforts on a single day might not be the most effective strategy. In this thought leadership piece, we explore the potential benefits of spreading promotions and offers throughout […]