Inside the Facebook Ads of your competitors
Don’t underestimate the potential of Facebook Advertising 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. Facebook ad formats and Pages are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals. […]
Getting started with your online business…
Ecommerce has seen huge growth in the past few months and businesses are beginning to sit up and take notice. There is a noticable shift towards the online arena that really must be explored and embraced. Our core checklist for getting started with an ecommerce store will give you an overview of what is required […]
How to Succeed Online this Independence Day
Independence Day is one of the largest retail events in the American retail calendar with retail spending estimated to be around $6.7Bn by the National Retail Federation in 2019. NRF also reported that Independence Day is the 8th largest spending event in US retail. While a lot of this revenue is spent on cookouts, BBQs […]
Father’s Day is Fast Approaching
Father’s Day is fast approaching! This year it will be Sunday 21st June and is particularly important for all online retailers as shops in the UK by and large will still be in lockdown on these dates. Whether you are selling survival gear, consumer electronics, sporting goods, clothing, accessories, home items or alcohol there are […]
Getting started with SEO
SEO can be a stumbling block for many online businesses. For many of you reading this article you may even be thinking ‘I don’t have a clue what SEO even means, never mind where to start!’. That’s where we come in. With over 40 years of combined ecommerce experience working with some of Northern Ireland […]
International eCommerce Playbook
Our international eCommerce playbook includes crucial steps and necessary measures to make a move in global eCommerce markets and realise the international potential of your online store. Introduction According to Growcode, the UK is the third largest eCommerce market in the world and the largest in Europe. Sure, it would be great to gain a […]
Get a step ahead!
In general, during the coronavirus, ecommerce seems to be in a pretty good spot. After all, shoppers that can’t go to a brick-and-mortar may turn instead to online shopping. But of course, it’s not that simple. Some markets are performing much better than others, so for those who have been quiet or see a quiet […]
Essential vs Non-Essential – Online Shopping
Obviously, it goes without saying that the NHS and the health of our global community comes first. Distribution of PPE equipment and social distancing are infinitely more important than the type of products and shopping experiences we may feel temporarily deprived of. Undeniably though, online shopping has a pivotal role to play. The balance between […]
Digital marketing considerations during Covid-19
Whilst the COVID-19 pandemic represents a huge challenge to our health and way of life, it also represents a very serious economic threat. We are all collectively facing uncertain times ahead and we would like to help you to make some considerations into your digital marketing activity over the next few months. Here are five […]
Coronavirus eCommerce Strategy
Boris Johnson issues stay-at-home order, sending UK into lockdown to fight Coronavirus pandemic Whilst the COVID-19 pandemic represents a huge challenge to our health and way of life, it also represents a very serious economic threat. We are all collectively facing uncertain times and it’s imperative that we put our best foot forward and work […]